Upon learning several years ago about the popularity of live immersive games from a colleague in Asia, Brad saw a clear opportunity to adapt this popular concept by drawing on his diverse experiences. His view was that games, when designed well, can be powerful vehicles for creating social currency, which can be powerfully applied to heighten and expand brand affinity and catalyze activation impact. Escape Entertainment was subsequently founded in NYC in 2015 and has since expanded to open venues in London and Philadelphia. The company has hosted more than 150,000 customers, including more than half of the Fortune 500, myriad elite schools, and other prominent organizations such as The United Nations and the Federal Reserve Bank. In addition, Escape Entertainment created acclaimed activations for leading brands such as Sony, Sony Pictures, Hearst, Discovery, Unilever, and Jack Daniel’s, among others.
Based on this success and in keeping with the vision of adapting game activities for enhancing brand affinity, Brad and Escape Entertainment joined forces with the founders of PARADISO to create Immersive Activations Group. He and IAG now lead the movement of using game experiences as powerful vehicles for maximizing marketing ROI.
Brad is a serial entrepreneur with a wide diversity of professional experiences. Following a successful career as an investment banking executive with JP Morgan, Brad couldn’t resist the allure of entrepreneurship and he joined a London-based software client to lead the company’s efforts in exploiting the opportunity to introduce application functionality to networks. Following the sale of that company, Brad continued on the path of serial entrepreneurship, which included serving as CEO of a global software business in Silicon Valley, founding several other technology companies, and developing more than $4 billion of renewable energy projects in the US, Europe, and Australia.
Chief Strategy Officer
Having worked for some of the most respected and well-recognized production companies in Hollywood, Jennifer brings her business expertise and production experience to her current role.
While she began her diverse career as a film producer, through the years Jennifer has successfully forged her path as a multi-faceted entrepreneur, author, and lifestyle expert. Her credits include highly-successful nightlife and entertainment operations, retail ventures, and DVD productions.
Jennifer was only 21 when she began working in film production, quickly moving up the ranks at Jerry Bruckheimer Films to become senior vice president by the age of 23. She worked on numerous film projects, including Pirates of the Caribbean, Armageddon, Enemy of the State, Gone in 60 Seconds, The Rock, Black Hawk Down, Remember the Titans, and Crimson Tide, as well as Dangerous Minds and Soldier of Fortune in the company’s television sector.
In 2000, Jennifer decided to strike out on her own and open a variety of successful large-scale brick-and-mortar entertainment destinations in New York City and Las Vegas. These include the ever-popular Coyote Ugly Saloon inside Las Vegas’ New York-New York Hotel and Casino, which has received praise across a variety of national and regional media such as W Magazine, The New York Times, The Washington Post, Women's Wear Daily, Access Hollywood, Entertainment Tonight, Extra and MTV, among others. She was also the subject of a documentary on E! Entertainment Television. While living in Las Vegas, she authored In the Spirit of Las Vegas for Assouline.
Jennifer returned to production as the creator and CEO of “Little Angels,” now a division of Hearst Entertainment. She developed the entertainment franchise in partnership with Mark Burnett and Roma Downey, which began as an animated DVD series for pre-school children and grew to encompass books, digital platforms, plush toys, and games.
She expanded her retail ventures with the development of bella j. The company’s portfolio of whimsical candles, makeup, and accessories are now available for purchase in stores and online from retailers like Nordstrom, Birchbox, Paper Source, and more.
Jennifer combined her diverse entrepreneurial ventures through the development of her most recent venture, PARADISO. The innovative attraction introduced a new genre of entertainment combining escape room, immersive theater, and special effects.
Jennifer graduated from the Tisch School of the Arts at New York University, and she attended Harvard Business School's prestigious "Women Leading Business” in 2003. A Seattle native and mother to a teenage daughter, she now resides in New York City.
SVP, Client Relations
Entrepreneurial in spirit, Dee-Dee has spent over 25 years servicing global brands, agencies and talent across entertainment, advertising, experiential marketing, and endorsements. She has supported a wide range of best in class brands in their pursuit of consumer engagement and business growth: Levi’s, Dockers, Sprite, Amtrak, Macy’s, Canadian Tire, FX and Sony Pictures, to name just a few.
After launching her working career on Warner Bros. hit TV series, Kung Fu: The Legend Continues, she continued in production until her interest in the business side of creativity pulled her behind the scenes. She joined the Academy of Canadian Cinema & Television, launched the Canadian Film and Television Production Association in British Columbia, and sat on the Board and was President of Women in Film and Television Vancouver.
With dual Canadian/British nationality, Dee-Dee joined the highly acclaimed UK advertising agency Bartle Bogle Hegarty (BBH) as their Head of Retail to oversee the direct to consumer activities of Levi’s and Dockers – EMEA, and subsequently Levi’s North America. Her role expanded to grow the agency’s emerging international creative adaptation business dedicated to understanding and accommodating geographical and cultural differences and nuances.
Dee-Dee’s first love for entertainment remained strong, and her many years in advertising seamlessly translated into becoming a Commercial Talent Agent and Head of Endorsements in the UK with Finch & Partners. Working with international luxury brands and their agencies, she negotiated and engaged high-profile talent for the purposes of event appearances, ambassadorships and campaigns around the world.
Dee-Dee relocated to New York to work with BBH on Sprite as a global Creative Operations Director, before joining award winning experiential marketing agency LeadDog Marketing Group in the capacity of VP, Client Services and Talent Engagement.
With client goals always at the focus, Dee-Dee is dedicated to leading and mentoring beneficial partnerships and achieving impactful and measurable outcomes for brand activities.
Chief Game Designer
Love of games is the foundation for all of Scott’s work. From the humble graphics of the Commodore 64 as a child to modern euro-board games, he plays everything he can get his hands on. The first to admit that he rarely wins anything, Scott digests and breaks down these games to gain a better understanding of how and why they work, which for him is better than winning. He studied game design in the prestigious Design and Technology MFA program at The New School. Scott’s long history as a player and his extensive education as a designer allow him to create and produce captivating interactive game experiences for very large communities of participants.
Director, European Operations
Daniela is an experienced international executive based in London. Drawing from her prior accomplishments developing large, attraction-based commercial real estate projects in Europe and Asia as well as a while serving as a sales and marketing innovator in the technology industry, Daniela launched an experiential entertainment and marketing business in 2014 in the City of London. That company, Escaped Ltd., created experiential productions for more than 100,000 customers and myriad major companies and interest groups, such as Google, Goldman Sachs, Lloyds, Nike and Adidas. In 2015, Escaped Ltd. developed a close collaboration with Escape Entertainment in NYC to pioneer the greater application of gamification in the fields of experiential marketing so as to catalyze activations for the world’s leading brands.
Born in The Netherlands, Daniela has also spent extensive time with her various pursuits in Spain, Germany Viet Nam and Thailand as well as the UK. She is fluent in English, Dutch, German, Spanish and French.
Ashley Tata is a New York City-based director of contemporary opera, multimedia performance, and immersive experience design. Her work has been shown in venues throughout New York and around the world, including the Muziekgebouw in Amsterdam and The National Center for the Performing Arts in Beijing. She has created immersive experiences in a farm in Maine, an auto shop in New Orleans, a 40,000-square-foot warehouse in Queens, and for recording artist St. Vincent. Ashley’s production of Kate Soper's Ipsa Dixit was named one of the top 10 performances of 2017 by Alex Ross in The New Yorker. She regularly works with Counts and Worthington as a lead creative on the PARADISO line of experiences, as well as on "Master Mind" and an escape experience for Amgen.
Max Silverman is a composer, sound designer, actor, and all-around theatre guy. He holds a BFA from Westminster College of the Arts and his credits include MCC Theatre, Theatre For a New Audience, Juilliard, CLB Berlin, Princeton University, Brooklyn Academy of Music, Hartford Stage, Cara Mía Theatre Co., TX, 4th Wall Theatre, NJ, Manhattan Repertory Theatre, Encores! Off-Center, and Westminster College of the Arts. He began working in Immersive Theatre at Williamstown Theatre Festival, composing and performing with Michael and Sharon Counts.
Director, Social Sciences
Sarah Raccuglia's expertise lies in both the science and art behind human behavior. She provides IAG with a unique perspective on why experiential marketing can be so powerful. She holds a master's degree from Columbia University in Social Organizational Psychology, which emphasizes the impact of the environmental context on individual and group behavior and emotions, a perfect parallel for experiential marketing.
Though a social psychologist at heart, Sarah is constantly integrating latest research on neuroscience trends, positive psychology and learning theories to improve methodologies that engage the human mind to its highest degree and provide groups with an immersive, memorable experience. She works closely with IAG's creative and game design teams so as to ensure the greatest degree of social capital is generated from any experience to achieve heightened impact in terms of key message conveyance, resonance and reach.