Immersive Activations Group

50+ years of executive experiential marketing know-how, that’s who

When mega brands like Sony, Warner Bros., Jack Daniel’s, and Unilever need to take their experiential marketing to the next level, they turn to the creative minds at IAG.

Why?

Because our company was literally born out of the need for better: better creative thinking, better consumer engagement, better marketing results. The «spray and pray» approach of applying the latest experiential tools and hoping they’d work simply because they were trendy wasn’t good enough.

It was time to up the activation ante. It was time for a true Game Reward Framework.

This is IAG’s scientific approach to gamification. Designed specifically to maximize social capital and brand affinity, it’s deeply ingrained in everything we do for our clients.

Our team has been carefully selected to create an architecture around the best forward-thinking talent in the activation game. Professional marketers. Renowned technologists. Tapped-in sociologists. A-list Broadway and Hollywood set designers. Acclaimed game designers. Theatrical masterminds.

Quite simply, this crew knows gamification and immersive experiences better than anybody. That’s why they’ve been featured in The New York Times, The Washington Post, Access Hollywood, Entertainment Tonight, and Extra. We funnel this diverse expertise into the most creative activations in the marketplace.

Our fully-customized immersive programs have generated incredible levels of engagement while authentically conveying key brand and product attributes. In the modern age, it’s not enough to simply touch only those who take the time to swing by your space. So, in addition to the hundreds of thousands of visitors engaged in person, our activations have by design received tens of millions of digital impressions for our clients.

You have high expectations for your brand. So do we. That’s why we’ve created proprietary technology and methodology that pushes the envelope. We use our Immersive Billboard™, Dynamic Content Pallet™, and Event Activator™ applications to build you the highest possible degree of social capital. This translates directly into heightened, far-reaching brand affinity among your target audience.

Don’t settle for off-the-shelf, flavor-of-the-week programming. Let’s talk about how our end-to-end solutions — from creative content to delivery vehicle — can elevate your brand like it has for so many others.